For cycle 3 of the project I am exploring the concept of Reflection
& Self-reflection.
Being on board of a real live project – a research study and design development of a working space - you are asked to establish a critical analysis and practical development on the Future of working spaces and to define a boundary within Reflection & Self-reflection.
Cycle 3's client will be Cerca
Being on board of a real live project – a research study and design development of a working space - you are asked to establish a critical analysis and practical development on the Future of working spaces and to define a boundary within Reflection & Self-reflection.
Cycle 3's client will be Cerca
Cerca is a property tech startup that takes care of everything to do with finding your next home in London.
From searching and matching the right properties, to picking you up and guiding you on every viewing. We can advise and take care of all the paperwork and offer Cerca care for up to a year for anything property related after you’ve moved in.
We are making things simple and stress free whilst bringing creativity and innovation to the tradition property industry.
The goal is to design a new office for them in their current London office.
From searching and matching the right properties, to picking you up and guiding you on every viewing. We can advise and take care of all the paperwork and offer Cerca care for up to a year for anything property related after you’ve moved in.
We are making things simple and stress free whilst bringing creativity and innovation to the tradition property industry.
The goal is to design a new office for them in their current London office.
Core Values
Creating a
simplified and transparent way for people to find a home.
Positively
contributing to the property industry and changing the game through innovation
and tech.
Empowering our
team members through personal and professional development, providing a
meaningful workplace.
Target Market
We have a vast
market which ranges from high net-worth sales clients to anyone who is looking
for a home to rent in London. Both groups must feel the interior and exterior
is appropriate whilst keeping true to the Cerca brand.
Outcome
To redesign the
Cerca work space and client meetings area into an innovative office that
reflects the brand identity but remains functional and inviting to our target
market.
Keywords
Interactive,
tech, approachable, fresh, new, innovative, high quality, colourful,
experienced, brand atmosphere, not easily outdated.
Inspiration
Offices and
companies like google/ apple/ Facebook- not a typical office/ young casual
environment.
Functions the
project must accommodate:
Working space/
seated meeting space/ kitchen/ bathroom/ coat room and storage
Good Lighting
Flexibility with
company growth
Office equipment
and wires
Front facing desk
for greeting clients
The client has some idea suggestions for our design:
Some Ideas we have
The kitchen and toilet to be moved to the
back corner which is currently a storage room.
A front meeting room (living
room feel) for clients to be introduced to the company.
A glass open out front
of the office to lead to the mews (in summer).
